Plastic surgery is no longer thought of as something that only “older” adults with disposable income get – more and more Gen Zers and Millennials are lining up for cosmetic procedures, with breast augmentation at the top of the list. While the desire to feel confident and comfortable in your own body hasn’t changed, changes in today’s culture, society, and financial influences have made breast augmentation more accessible and widely accepted than ever before.
Take a look at the top reasons why breast augmentation has become so popular with younger generations in recent years.
1. They Grew Up with Online Influencers
Gen Z and younger Millennials came of age in the era of social media, where beauty vloggers and influencers began sharing their own cosmetic treatment and surgery journeys. Platforms like Instagram, TikTok, and YouTube are now filled with transformation videos, before-and-after photos and honest reviews about what to expect from cosmetic procedures.
For many, breast augmentation is now viewed less as a taboo topic and more as a simple means of self-expression or self-improvement. Influencers’ transparency about their experiences also allows followers to make more informed decisions and set realistic expectations about their own procedures, paving the way for open conversations.
2. They Heard Celebrities Talk Openly about Their Procedures
Social media influencers aren’t the only ones who have started talking openly about cosmetic surgery – celebrities ranging from Dolly Parton to Cardi B now openly discuss their procedures and experiences. This is in stark contrast from past decades, when celebrities often denied having “work done,” as plastic surgery was still seen as something to be whispered about or not discussed at all.
Today, younger generations now see cosmetic procedures as personal choices rather than secrets to hide, and this shift in the way that stars talk about their own procedures has certainly been instrumental in this societal change.
3. Breast Augmentation Is Now More Affordable
Years ago, cosmetic surgery was seen as something reserved for the ultra-rich. Today, that’s no longer the case. Advances in surgical techniques, competitive pricing and flexible financing options have made breast augmentation more financially attainable for everyday people.
Many practices, including Harrington + Associates, now offer financing plans that allow patients to pay monthly, similar to other major personal investments. As a result, those who may have once viewed cosmetic surgery as out of reach can now achieve their aesthetic goals without overwhelming financial strain. Combined with improved safety and faster recovery times, this accessibility continues to drive interest among younger generations.
The Bottom Line
Breast augmentation is no longer seen as a luxury procedure that few can obtain – today, it’s seen as a mainstream option for virtually anyone who is interested. For Gen Z and Millennials, the popularity of social media platforms, celebrity openness and improved affordability have all greatly contributed to this shift in viewpoints.
If you’re thinking about getting breast implants but aren’t sure where to start, give our Plymouth, MN office a call today at 651-290-7600 or contact us online to schedule a consultation with Dr. Harrington. She will carefully listen to your goals and help you decide if breast augmentation could be right for you.
Author: Dr. Jennifer Harrington
Dr. Jennifer Harrington is a board-certified plastic and reconstructive surgeon and the medical director at SpaVie in Minneapolis. Dr. Harrington is recognized as one of the best female plastic surgeons, and is locally and nationally renowned for bringing the highest standards of medical excellence and aesthetic sensitivity to all procedures of the breast, body and face.
